Would you like to know where the most exciting and fastest-growing new market is? It's in the last place you'd expect: at the bottom of the pyramid. The world's billions of poor people collectively possess enormous organizational capabilities and purchasing power. You can learn how to serve and help millions of the world's poorest people lift themselves out of poverty. This is actually happening—and in a way that generates significant profits.

In this book and the accompanying disc with video recordings, Prahalad discusses:

• The reasons why your assumptions about bottom-of-the-pyramid markets are wrong (a world full of surprises—from spending patterns to distribution and marketing).
• Uncovering the secrets of the 'poverty penalty'.
• The most lasting contributions your company can make (providing dignity, empowerment, and choice—not just products).
• Companies and entrepreneurs at the bottom of the pyramid (with both sides benefiting from a new, inclusive capitalism).

The author's purpose in this book is to focus not only on the intellectual aspect but also on the emotional side to encourage the private sector to participate in generating wealth from the bottom of the pyramid.

This book is composed of two parts: The first part provides a brief description of the need for private sector involvement at the bottom of the pyramid and the foundations for achieving profits. The second part presents success stories in various fields where people receive services and products at reasonable prices with full respect and good treatment. It is believed that building self-esteem is the most enduring contribution the private sector can offer. The book also includes success stories as told by both producers and consumers.

Publishing House: Arab Scientific Publishers/Lebanon
Number of Pages: 263
Year of Publication: 2005