The term 'Green Marketing' is a modern concept in business administration in general and marketing management in particular, compared to other common terms in the field. This novelty has sometimes led to ambiguity and apprehension in understanding the term itself among many consumers and even marketers. The application of this concept can become even more complex in immature markets. In this context, some consumers view it as being related to environmental protection or corporate social responsibility in production or marketing. Others see it as an expression of an organization's non-profit orientation in its dealings with society and customers, in addition to its commitment to consumer protection.

• Author: Prof. Dr. Thamer Al-Bakri
• Publication Date: 2013
• Cover Type: Paperback
• Interior Print: Black
• Dimensions: 17 × 24 cm
• Weight: 0.7 kg
• ISBN: 978-9957-12-2225