Price is a key element of the marketing mix for any product or service offered to consumers or industrial buyers in target markets. However, setting the price is subject to various internal and external environmental factors affecting the producing organizations. The role of price varies depending on the product's life cycle, the competitive landscape, and the prevailing economic conditions in the target markets. This book consists of eight chapters: Chapter one provides an introduction to pricing, its objectives, policies, and types. Chapter two examines the environmental impact on pricing, particularly the influence of the applied economic philosophy. Chapters three and four cover pricing strategies based on the product life cycle and pricing for consumer goods, respectively. Chapters five and six focus on international pricing and the role of research in the pricing process. Chapter seven discusses the concept of pricing in Islam versus the West, and Chapter eight presents practical case studies on pricing and its policies. Each chapter is followed by discussion questions, and the book is written in a simple, understandable language.

• Number of Pages: 238
• Year of Publication: 2020
• Binding Type: Cardboard
• Edition: 4
• Printing Color: Black
• Size (cm): 17x24
• Weight (kg): 0.520
• Barcode: 9789957062323