This guide is designed to help specialists generate and support innovation challenges; it combines complementary processes. In each chapter, you will find the stages to follow for each process. This book helps readers identify innovation opportunities, prioritize them, and select and build an implementation plan for a targeted opportunity through illustrated guidance that provides:

• A clear vision of the essential steps in the innovation process.
• Guidelines for formulating initial ideas and evaluating their effectiveness.
• Mechanisms for facilitating meetings and workshops during the innovation process.
• The ability to determine the effective method for generating ideas based on a specific situation.
• Practical opportunities to apply the mentioned mechanisms.

Author: Bassam Al-Kharashi

Product Code: 9789923120170

Weight: 755 grams

Dimensions: 19 cm * 24 cm