Following the overwhelming success of the book "Pharmaceutical Marketing," published in 1999, the author was compelled, seven years later, to release another book on the essentials of pharmaceutical marketing. This new book serves as a complement to the original, which was the first of its kind in the Arab world.

The current book discusses the fundamentals and strategies of pharmaceutical marketing in an easy-to-follow, sequential manner. It provides students and practitioners with updated information and practical methods, blending scientific insights into the world of pharmaceutical marketing, its secrets, techniques, and best practices.

It covers the four elements of the pharmaceutical marketing mix: the drug, its pricing methods, distribution, and promotion. Additionally, it clarifies the macro and micro-environmental factors that influence the behavior of those involved in delivering the pharmaceutical product, whether it is a good, service, or idea.

The book also details the marketing activities for pharmacies in a practical chapter that serves as a guideline for pharmacists, enabling them to perform their work and activities with high efficiency and competence.

This work aims to be well-received by students, academics, and practitioners alike, providing readers with rich information to help them understand this vital branch of marketing.

• Weight: 0.7 kg
• Dimensions: 17 x 24 cm
• Interior Print: Black
• Author: Dr. Bashir Al-Allaq
• Publication Year: 2018
• ISBN: 978-9957-12-220-1
• Cover Type: Paperback