e.l.f. Power Grip Primer + 4% Niacinamide is a water-based gel primer designed to prepare the skin for makeup while helping cosmetics grip more effectively and remain in place for longer. Its formula combines makeup-enhancing performance with skincare benefits through the addition of 4% niacinamide.

The primer creates a smooth, slightly tacky base that helps foundation, concealer, and other makeup products adhere evenly to the skin. Niacinamide helps improve the appearance of dullness, supports a more even-looking skin tone, and promotes a brighter, healthier-looking complexion.

Its lightweight gel texture provides comfortable hydration without leaving a heavy or greasy finish. It may be worn alone for a fresh, radiant appearance or used underneath makeup for smoother application and enhanced wear.

Features

• Formulated with 4% niacinamide.
• Helps makeup grip and stay in place for longer.
• Improves the adherence of foundation and other cosmetics.
• Helps brighten the appearance of dull-looking skin.
• Supports a more even-looking complexion.
• Provides lightweight hydration.
• Features a lightweight, water-based gel texture.
• Creates a smooth and even base for makeup.
• Suitable for everyday use.
• Can be worn alone or underneath makeup.

How to Use

1. Cleanse the skin and apply your preferred moisturizer, allowing it to absorb.
2. Dispense a small amount of primer onto your fingertips.
3. Spread it evenly over the face, focusing on areas where additional makeup hold is needed.
4. Gently pat the product into the skin instead of rubbing aggressively.
5. Allow it to set for approximately 30 seconds until it becomes slightly tacky.
6. Apply foundation and the rest of your makeup as usual.

Tips for Best Results

• Use a small amount to help prevent makeup from pilling.
• Allow the primer to set before applying foundation.
• Apply with the fingertips for smooth and even distribution.
• Wear it alone for a hydrated and radiant-looking finish.
• Pairing it with water-based foundation formulas can help create a more even makeup base.

Warnings

• For external use only.
• Avoid direct contact with the eyes.
• Patch testing is recommended before first use, especially for sensitive skin.
• Discontinue use if persistent irritation or redness occurs.
• Keep out of reach of children.
• Store in a cool, dry place away from heat and direct sunlight.