Media, as its proponents and pioneers say, is an educational and consumerist path that often steers people's mindsets without their awareness, in a direction globally determined by designers of advertisements and fashion. The fate of consumers is no longer in their pockets or in their hands; it is played out before their eyes. The direct beneficiary of commercial advertising, the merchant, conceals the larger beneficiary behind them: the producing companies and the political, economic, social, and cultural systems connected to them.

Advertising is the most significant social, media, cultural, and consumer phenomenon of our time. It has become a hallmark of modern society that cannot be dispensed with, an industry whose weight grows day by day, and an institution in its own right. Advertising is an activity that presents visual and audible messages to members of society to entice them to purchase a good or service for a paid fee. In this book, we attempt to present different viewpoints on the stages, costs, characteristics, objectives, advantages, dangers, and success factors of advertising, while exploring the features of purposeful and honest advertising.

• Weight: 0.7 kg
• Dimensions: 17 x 24 cm
• Internal Printing: Black
• Author: Dr. Ahmed Tawfiq Mohammed Al-Ansari
• Year of Publication: 2020
• ISBN: 978-9957-12-953-8
• Number of Pages: 384
• Cover Type: Paperback