The world has witnessed transformations in various fields thanks to the spread of digital technology. Consequently, marketing has also seen a significant change in its nature and opportunities for success, evolving into a new concept and taking a more effective form. While not abandoning traditional marketing theories, it has leveraged them to develop, create opportunities, and face challenges, emerging in a new form known as e-marketing. E-marketing is the key to achieving an organization's goals, including identifying the target market's needs and desires and achieving satisfaction more effectively and efficiently than competitors.

Based on this concept, e-marketing has spread globally at an astonishing speed due to its low cost and ability to expand the market. This type of marketing allows customers to meet their needs and choose from the products and services of international companies regardless of their geographical locations, as e-marketing transcends physical borders. E-business organizations now work to deliver products and services to consumers wherever they are through advanced and fast delivery network systems.

Accordingly, this book is presented in six chapters:

• Introductory Chapter: Covers basic concepts of marketing, its evolution, importance, objectives, the marketing environment, marketing information systems, and market segmentation.
• Chapter Two: An introduction to information and communication technology (ICT), its development stages, importance, characteristics, and network types.
• Chapter Three: Explores the nature of e-marketing, comparing it with traditional marketing, and detailing its steps, stages, various forms, methods, opportunities, and challenges.
• Chapter Four: A study of e-consumer behavior, its importance, benefits, influencing factors, characteristics, satisfaction criteria, and protection mechanisms.
• Chapter Five: Details the e-marketing mix for services, including the e-product (e-service), e-pricing, e-promotion, e-distribution, website design, virtual communities, security, customization, privacy, and customer services.
• Final Chapter: Presents practical case studies of electronically marketed services, their methods and benefits, and an overview of leading e-marketing companies.

Weight: 0.67 kg
Dimensions: 17 × 24 cm
ISBN: 978-9923-43-108-5