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E-commerce - Dr. Khairy Mustafa Kataneh

E-commerce - Dr. Khairy Mustafa Kataneh

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The age of commerce serves as a strategic gateway, utilizing information and communication technology. Trade between nations stands on the brink of a radical transformation due to advancements in information and telecommunications technology. With the advent of the internet and computers, traditional commerce has flourished and expanded, supported by technology, bringing together remote areas of the world into a global electronic marketplace. This facilitates a worldwide exchange of information, offering extensive advantages to both global and industrial economies within the knowledge economy across various fields.

With growing global interest in information and communication technology and diligent efforts to bridge the digital divide between the Global North and South, developed and developing countries, and the rich and poor, it is expected that by 2010, the number of internet users in developing countries will increase astonishingly, especially in India, China, and other Asian countries. This will shift the majority of internet users to developing nations, contrary to the current concentration in developed countries and among the wealthy. This future scenario may help reduce the injustice prevalent in international trade relations, where laws, regulations, and regional and international agreements are often leveraged to serve the interests of powerful nations, enhancing their economic, political, and military superiority at the expense of developing countries—a phenomenon known as globalization or Americanization, where the strong exploit the resources of the weak in what is known as the 'law of the jungle'.

Developed countries, particularly the United States, Europe, and Japan, dominate most e-commerce operations. Global figures indicate that 50% of all internet users in the world are in America alone, while the value of e-commerce exceeded 3.5 trillion US dollars in 2001, a figure that multiplied several times over by 2007. The total level of e-commerce has been estimated based on businesses and consumers worldwide expanding their commercial activities online. This massive growth in e-commerce is driven by the benefits many businesses gain from this modern method of marketing products and reducing costs.

To ensure the continued spread of the benefits of the internet and e-commerce across all parts of the global economy, several governments and international governmental organizations have proposed establishing a global framework for e-commerce. Despite differences among the various strategies presented, a consensus is emerging in the United States, Europe, and Japan centered on the necessity of activating the private sector's role in creating this global framework. International coordination in harmonizing existing trade laws and regulations is essential to create a consistent and transparent legal environment for e-commerce. Furthermore, private sector self-regulation is being encouraged as an alternative to increased government regulation in various areas such as standard-setting, information security, and content management.

In this context, the importance of e-commerce is evident through its rapid daily growth in the business sector. Buying and selling companies can connect electronically via the internet, intranets, or extranets. The benefits of e-commerce over paper-based or traditional trade include conducting purchase and sale operations without the need for paperwork or complex procedures, increasing marketing opportunities and choices for buyers, ensuring high accuracy in information exchange between buyer and seller, and enabling instant direct communication with voice and video, 24/7, all year round, without the need for physical travel of people or goods. Ultimately, it increases global trade volumes through the growth of electronic transactions between all parties, in addition to reducing time, effort, and cost in the long run and simplifying procedures.

It is worth noting that while the term 'e-commerce' has only become common in recent years, its origins date back several decades in the form of Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). We all know that airlines have used computer networks in their operations for years, as have banks. These are, of course, forms of e-commerce that have greatly facilitated business and transactions. These early forms of electronic dealings were limited in scope, complex in procedure, specific to certain information systems, and costly, which limited their spread. With the advent of the internet and the accompanying tremendous changes in technology and the global economy, known as Globalization, followed by the establishment of the World Trade Organization (WTO), the liberalization of the telecommunications sector, and numerous innovations like fiber optics, which vastly expanded and unified communications, these developments became accessible to all, not just their creators. This created an environment that significantly reduced barriers to entry into e-commerce for both sellers and buyers, helping to drive its growth. Today, anyone can become a merchant and reach millions of customers worldwide for just a few thousand dollars. As a result, e-commerce has expanded dramatically from a system for electronic information transfer between companies to a complex network of commercial activities involving large numbers of people who may never meet. In this sense, what the internet did for e-commerce can be compared to what Henry Ford did for the automobile, transforming it from a luxury item affordable by a few into a simple, relatively cheap tool accessible to many.

The current perception of e-commerce is still influenced by the economic nature of traditional trade elements. This means our judgment of e-commerce is largely constrained by the past, as the future remains unknown. The behavioral patterns of the main players in the e-commerce field have their distinct characteristics, although some still view it from the perspective of the traditional market. This can lead to incorrect conclusions about e-commerce; it is not merely another method like phone shopping or mail order, but a complex, interconnected global commercial tool that requires courage and organization before engagement.

The transformations at the beginning of the 21st century, specifically in information technology and the widespread use of communication networks and the internet, have forced various organizations, individuals, and governments to respond. In this context, new trends have formed, despite some opposition to over-reliance on electronic business. Nevertheless, the trend favoring electronic work in managing various businesses, including all types of trade, has prevailed. E-commerce has become a strategic requirement wherever technology is present worldwide. There is a positive conviction about the immense benefits of using modern technology to carry out commercial, economic, and governmental activities.

Over time, the number of users expressing optimism about the benefits of e-commerce grows daily. It allows small companies to compete with large ones and introduces many technologies to overcome customer obstacles. The integration of electronic devices and computers into most aspects of daily life for companies, government institutions, and individuals, along with the rapid developments in electronic data interchange via email and the internet in recent years, has had a fundamental impact on how transactions and deals are conducted. Electronic exchange of data and communication methods are increasingly replacing paper documents. Electronic media offer many opportunities and open new horizons for their users, but they also pose significant challenges in business and legislation. Accommodating the steady evolution of e-commerce requires parallel andواكب development in legal and technological structures for traders, agencies, factories, suppliers, consumers, and competitors to fully leverage its opportunities.

The expression for the current era is no longer the famous term that filled the media in the nineties, the 'Information Age,' but rather the 'Information Super-Highway.' In this environment, our behavior had to change, which was the main reason for the birth and subsequent growth of the e-commerce idea. The global financial crisis confirmed that the economies of the world, especially the developed ones where the crisis began, were built on falsehood and delusion, deceived by their successes, which turned out to be a mirage. This crisis affected the entire world.

In the context of the content presented, this book will provide a summary of the various concepts required by the topic. We aim to prepare for those interested in this field the commercial, administrative, economic, and informational frameworks, hoping to achieve a comprehensive understanding of the intertwined and integrated topics in the grant of e-commerce. The breadth and complexity of the subject mean we may not fully satisfy the interests of all readers, but we have at least attempted to gather the literature on e-commerce, drawing on the work of scientific elites in the aforementioned specializations, as well as presenting our vision in directing the components and chapters of this research.

  • Number of Pages: 400
  • Year of Publication: 2009
  • Binding Type: Hardcover
  • Edition Number: 1
  • Print Color: Black
  • Dimensions (cm): 17x24
  • Weight (kg): 0.750
  • Barcode: 9789957065553
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