Number of pages: 215
Printing year: 2025
Binding type: Hardcover
Edition number: 1
Color printing: Colored
Dimensions (cm): 17×24
Weight (kg): 0.400
Barcode: 9789957188504

Weight: 400 grams
Dimensions: 17 × 24 cm

Introduction
In the midst of rapid digital transformations, it is essential for companies and individuals to understand the fundamentals of digital distribution channels and their importance in enhancing commercial activities and achieving success in the modern market. The use of traditional means alone is no longer sufficient; digital solutions must be integrated to improve business efficiency and expand scope. Understanding digital distribution channels is vital for any business aiming to thrive in the digital age.

This book aims to provide a comprehensive view of digital distribution channels, focusing on the components that form the digital marketplace and how customers interact with them. Electronic customers are individuals or organizations that engage with companies through electronic channels, either to purchase products or to benefit from online services. Understanding their behaviors and needs, and providing them with a seamless and effective user experience online, becomes necessary.

Digital distribution channels encompass a wide range of components, starting from the front-end interface through which customers interact with the digital market. This includes vendor portals, electronic catalogs, shopping carts, and search engines that enable customers to find what they need quickly and efficiently. Auction engines offer diverse options, while payment gateways provide security and convenience for online financial transactions.

On the other hand, back-end operations are the backbone of all activities related to order management and execution. These include inventory management, order fulfillment, purchasing from suppliers, accounting and finance activities, insurance management, payment processing, and packaging and delivery operations.