This book is a comprehensive reference that presents the fundamentals of branding, then delves into the brand-building process, covering research, brand strategy development, and implementation. It also features case studies from various sectors for several brands. The book provides diverse sources of inspiration and useful tools to help designers follow best practices throughout the brand-building journey.

In its three sections, the book includes:

• Over 100 topics in the field of brand building.
• 50 case studies highlighting brand objectives, strategies, the solutions provided by the branding process, and the achieved results.
• More than 700 images and illustrations.
• Over 400 quotes from branding experts, CEOs, and design professors.

Product Code: 9789923120392
Weight: 1500g
Dimensions: 28cm x 22cm
Year of Publication: 2019