Mavcsys Professional Permanent Hair Coloring Cream – Easy to apply to the hair and easy to rinse at the sink. – Wheat proteins have properties that reinforce hair’s structure and act against its thinning by making the shaft thicker and softer, protecting and strengthening it during the coloring process. – For those seeking perfect coverage with a brilliant result… – For those who want top performance and respect for their hair… – Paraben Free Formula.