"The most important book your boss will read this year. Buy it, share it, and make it real."

Seth Godin, who inspired millions of entrepreneurs and marketers.

“We don't change the world by starting with our great ideas or dreams. We change the world by helping others live their dreams.”

The author presents a crucial question: What makes an idea spread and become a talking point, while another, with the same potential, remains locked away? What is the story of ideas that can fly?

• A practical plan with clear points outlining the journey to create a product valued by people of different backgrounds.
• Stories and tales of ideas that have proven successful and survived fierce market competition.
• How to add real value and significance to your idea to make it essential for the audience.
• A very important study on the impact of technology on our lives and how it has become the sole controller in the business market these days.

Our new digital landscape has generated an entrepreneurial culture, believing that anyone with a laptop and an internet connection can change the world or create an idea that flies. However, for every pioneering business started this way, thousands have stopped or failed. Why? What is the secret to success? What is the common denominator? And why do false ideas die faster than we think? This book provides the complete map to find what nourishes your idea and gives it a story worth telling someday.