This book provides an overview of consumer behavior and the reasons behind consumer actions by examining the scientific theories, basic concepts, and terminology related to this field. It highlights the importance of studying this behavior and its characteristics, then moves on to human needs, desires, and the factors influencing behavior, explaining these factors and actions. It subsequently addresses the economic model, its concept, and derived principles, as well as psychological models, motives, and their related elements such as psychology, the subconscious, justification, perception, and influencing factors. It also covers learning, its characteristics, conditions, and methods, followed by the social model, social classes, and reference groups, concluding with purchasing motives, their types, and buying habits. The book is distinguished by its smooth style, in addition to its use of graphs, charts, and statistical studies related to the science of consumer behavior.

• ISBN: 9789957160000
• Weight: 0.300 kg
• Size: 17×24 cm
• Paper: White
• Pages: 182
• Year of Publication: 1997
• Cover Type: Paperback