Number of pages: 300, Year of publication: 2017, Binding type: Carton, Edition: 1, Print color: White, Dimensions (cm): 17×24, Weight (kg): 0.633, Barcode: 9789957185220

Weight: 633 grams, Dimensions: 17 × 24 cm

Introduction
Marketing is no longer a standalone discipline in the realm of business; it has now become integral to every corner of the business world. The customer, employees, and environment are the vertices of the indispensable business triangle, reflecting the philosophy of modern marketing. This book is designed to embody this truth by covering interconnected and logically sequenced chapters. Marketing practices have extended beyond traditional goods and services to include ideas, people, technologies, and intangible elements. The book emphasizes that marketing, as a science and practice, achieves efficiency only when linked to other business activities. It's a misconception that marketing can work miracles if detached from the dynamic business sphere.
Given the information technology revolution and the digital economy, this book includes two full chapters on the impact of this revolution on marketing, essence, philosophy, and practice. The biggest reverberations of this revolution affect marketing roles, necessitating rapid adaptation by businesses or risking obsolescence. Marketing is dynamic by nature, requiring a readiness to embrace positive changes.
We apologize to our esteemed readers for any shortcomings. Perfection is unto God alone, and we earnestly welcome your valuable feedback and suggestions to enhance this book's value.
May our work be sincere and contribute to the Arabic library's resources.
Authors