One of the most prominent criticisms directed at public organizations and government institutions is the weak communication link between them and their target audience, whether individuals or organizations. Indeed, many public organizations have come to realize the danger of being disconnected, with their efforts going in one direction while public perception goes in another. Many public organizations and government institutions have achieved a reasonable degree of success in fulfilling their mission by formulating strategies to enhance their performance, mirroring successful business organizations.

Studies and research indicate that public organizations have achieved some success by recently training their employees in the best communication skills to connect with their audiences, attempting to bridge the existing gap. This gap is often responsible for public dissatisfaction with government performance.

This comprehensive yet simplified book fills a significant void in Arabic literature, which lacks a text addressing communication in public organizations in a high-level scientific manner, supported by the latest research. The book is practical in its approach, containing four logically sequenced chapters:

• Chapter One: Discusses the concept of communication, its mechanisms, elements, and requirements in a masterful practical and scientific style.
• Chapter Two: Details the types of communication and its situational theories in public organizations. It is perhaps the only book of its kind to apply situational theories to the activities of public organizations.
• Chapter Three: Explains and analyzes the most prominent obstacles to communication in public organizations, proposing practical methods to address them and limit their negative effects.
• Chapter Four: Focuses intensively on communication skills, including preparing effective reports and memos, managing meetings, and delivering effective speeches.

The book also includes discussion questions to help the reader better understand and apply the material in the field.

• Weight: 0.65 kg
• Dimensions: 17 x 24 cm
• ISBN: 978-9957-12-294-2