Number of pages: 367
Publication Year: 2018
Type of Binding: Hardcover
Edition Number: 1
Print Color: White
Dimensions (cm): 17×24
Weight (kg): 0.700
Barcode: 9789957185541

Weight 700 grams
Dimensions 17 × 24 cm

Introduction

Strategic analysis is a crucial element for building any strategic plan. It plays a vital role in highlighting internal and external environmental changes within an organization. This comprehensive study of strengths, weaknesses, opportunities, and threats (SWOT) allows an organization to determine a strategic option that aligns with its operational nature and future aspirations.

Moreover, strategic analysis is essential for identifying strategic elements in the external environment, such as available opportunities and threats that may limit the organization's potential. It helps in converting these threats into strengths or neutralizing them in the organization's future path.

This book explores 36 analyses across 19 chapters, including widely used analyses such as SWOT, PEST, and scenario analysis, as well as others gaining acceptance in strategic analysis fields.

We hope this book meets the needs of our readers and benefits both public and private organizations, as well as researchers and scholars.

Author
Dr. Majid Al-Karkhi