Innovative business models are the hallmark of our generation. However, they remain poorly understood, even as they transform the competitive landscape across industries. The book "Business Model Generation" provides you with powerful, simple, and tested tools to understand, design, reshape, and implement business models.

This book is an inspiring, practical guide for anyone looking to improve their business model or create a new one. It will change the way you think about business models, teaching you practical techniques used by leading companies worldwide. It will help you design and implement a new business model—or analyze and renovate an old one.

Co-created by 470 strategy practitioners, this book practices what it preaches. It was co-authored by 470 business practitioners from 45 countries, and was funded and produced independently of the traditional publishing industry. It features a simple, highly visual design that enables you to immediately apply what you learn.

Designed for doers, this book is for those ready to abandon outdated thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs, and leaders of all types of organizations.

• Author: Alexander Osterwalder and Yves Pigneur
• Product Code: 9789957539115
• Weight: 800g
• Dimensions: 19 cm * 24 cm