The book "Brand Packaging" supports general graphic design skills and invites students and designers to further explore the topic of packaging. Packaging is considered one of the most intertwined graphic design specializations with the branding process. While other commercial design fields exist, the success of a product's packaging design is closely linked to its potential to achieve better sales, as packaging embodies a tangible proximity between graphic design and the potential customer.

This book discusses the implications of the packaging design process, explores methods of visually communicating product value to the target audience, and examines the entire lifecycle of packaging—from its construction, through its display in various retail environments, to its end-of-use and the resulting environmental impacts.

The book includes numerous visual examples and case studies from contemporary designs created by professional designers and well-known design studios.

"The book is an enriching and useful scientific reference for studying packaging design, benefiting from its presentation of cases and solutions and their application in design projects, focusing on the packaging process from theory to practice. The book reviews specific concepts and strategies related to the design process, application and production models, the impact of packaging on brand reputation, and its cultural, social, and marketing connection with the customer."

Dr. Lama Al-Harkan – Saudi Arabia
Assistant Professor of Design, Head of the Design Department, College of Arts at King Saud University

• Product Code: 9789923126059
• Weight: 790 g
• Dimensions: 0 cm * 0 cm
• Number of Pages: 201
• Year of Publication: 2025