Pages: 673, Year: 2023, Cover Type: Hardback, Edition: 1, Print Color: White, Size (cm): 17×24, Weight (kg): 1.144, Barcode: 9789776723542

Weight: 1144 grams, Dimensions: 17 × 24 cm

Introduction

Behavioral economics has sparked a revolution over the past few decades by reintegrating humans into the economic model, recognizing that individuals sometimes make mistakes. This book demonstrates how these insights have radically changed our understanding of economic behavior. It covers key concepts like mental accounting, probability theory, and inequity aversion, applying these to varied settings such as auctions, stock market crashes, philanthropy, healthcare, retirement savings, gender gaps, addiction, and more.