Agricultural marketing is of great importance in meeting the needs of its members as individuals in a developing society. These needs should be the basis for developing all agricultural marketing plans, whether short, medium, or long-term. These plans rely on deep scientific studies that outline solutions for the evolution of agricultural marketing to achieve its goals.

This book includes a collection of topics related to agricultural marketing, such as discussions on the world's population, the role of human resource management in developing corporate strategy, the nature of planning within the public sector, marketing concepts and their development methods, the nature of marketing activity, and the concept of cooperative marketing. The final chapters are dedicated to important subjects including administrative capacity, marketing functions, and the management of non-governmental organizations, in addition to a detailed look at agricultural economics.

We hope to have succeeded, even in a small way, in serving the Arabic library.

• ISBN: 9789957166915
• Weight: 0.700 kg
• Dimensions: 17×24 cm
• Paper: White
• Pages: 304
• Year of Publication: 2012
• Binding: Hardcover