We hope this book will help students learn lessons from the real world of the advertising age, building a bridge between the theories of persuasion and advertising and the richness of the profession. In it, students will learn about branding, the reasons companies pay for, transport, or design advertising; the history of advertising; and the role of advertising alongside other promotional efforts like public relations and sales promotion. It also provides detailed information about media account planning, creativity, and the organizational and ethical concerns surrounding advertising. Guided by their professors, students will not only learn about persuasion but also how to become more aware and intelligent consumers. This book aims to highlight the lessons and enjoyment of the business for students, although as these businesses have suffered from the effects of the economic crisis that began in 2007, for many, business has become less enjoyable.

• Authored by: THORSON/DUFFY
• Translated by: Dr. Zakaria Ahmed Azzam, Dr. Mustafa Al-Sheikh
• Number of Pages: 244
• Year of Publication: 2015
• Binding Type: Cardboard Cover
• Edition: First
• Print Color: Black
• Dimensions (cm): 17*24
• Weight (kg): 0.5
• Barcode: 9789957920609