Since the digital revolution, there has been tremendous growth in the use of social media platforms by individuals and businesses, making it essential for every brand to establish its presence. In today's fast-paced world of social media, there's a need for fundamental marketing principles on these platforms and how to leverage them to drive sales.

This book is a practical guide to social media marketing, distinguished by its wealth of examples, particularly case studies from the Arab region. It contains practical tools and templates that the reader can easily use, including:

• More than 30 digital marketing tools.
• Templates for preparing campaigns.
• Templates for creating marketing content.
• Templates for monitoring and analysis.
• Templates for building a social media marketing plan.

Author: Hatem Al-Kamli
Product Code: 9789923120316
Weight: 832 grams
Dimensions: 23 cm * 19 cm
Year of Publication: 2019