In 'Talk Is Not Cheap... It's Priceless,' author and entrepreneur Jim McCann shares invaluable insights on the power of communication. Drawing from his experience founding 1-800-FLOWERS.COM, McCann provides a practical framework for using words to pitch ideas, promote ventures, and persuade others effectively. The book emphasizes storytelling, active listening, and crafting compelling messages to build meaningful relationships and achieve success in both business and personal life, proving that what you say is a priceless asset.