This essential guide by Dr. Mohammed Sorour Al-Hariri delves into the complex world of international and global marketing management. The book provides a comprehensive framework for developing and implementing effective marketing strategies across diverse cultural and economic landscapes. Readers will explore critical topics such as market selection, entry modes, product adaptation, global branding, pricing strategies, and managing international distribution channels. It serves as an invaluable resource for students, academics, and marketing professionals seeking to navigate the challenges and opportunities of the global marketplace and achieve a sustainable competitive advantage.