In 'Simply Brilliant,' William C. Taylor argues that competitive advantage comes not from inventing new industries, but from doing ordinary things in extraordinary ways. He showcases a diverse range of organizations that have achieved remarkable success by rethinking core business practices, from customer service to talent management. This book is a practical guide for leaders who want to challenge conventional wisdom, infuse their work with originality and humanity, and build a company that stands out from the crowd by being truly exceptional in its field.