Boost & Rejuvenate Dry, Damaged, or Transitioning Hair: Color Safe, Cruelty-Free, Fair Trade Shea Butter Formula Our Promise of Shea Moisture Ethically Traded - Sustainably Produced Certified B Corporation Family Founded Fair Trade Shea Butter Sea Kelp Argan Oil Tested On Our Family For Generations. Never on Animals. Formulated with: No phthalates No parabens No mineral oil No petroleum or animal experimentation Dry, damaged, or overly processed hair is deeply moisturized by our intense treatment masque. Ideal for people whose hair is changing from chemically treated to natural. Our Account Sofi Tucker, a trailblazing mother of four and businesswoman who began selling shea butter, African black soap, and homemade beauty products in Sierra Leone in 1912, left behind the legacy of Shea Moisture. We continue to formulate with Raw in order to honor her vision.