With a NEW & IMPROVED formula, the SheaMoisture Virgin Coconut Oil Daily Hydration Shampoo gently cleanses and creates a creamy lather. SheaMoisture Daily Hydration Shampoo promotes moisture balance in hair, making it look nourished, glossy, and healthy. This shampoo, which is made entirely of coconut oil, makes hair softer, smoother, and less tangled. This shampoo also contains creamy coconut and fair trade shea butter, which makes your hair look and feel more moisturized. Use in conjunction with conditioner to minimize frizz and improve natural softness. Like this Virgin Coconut Shampoo, all SheaMositure hair products are made with fair trade shea butter and are free of mineral oil, petrolatum, silicones, sulfates, parabens, and phthalates.