Schwarzkopf Professional's IGORA ColorWorx direct color provides rich, durable color effects that hold up to 20 washes. It's perfect for people who want a striking, individualistic look. A simple coloring technique with unexpected outcomes. Principal attributes: vivid and strong hues longevity of up to twenty washings Simple and rapid implementation Activating lotion is not necessary. Comes in seven colors and a white thinner for pastel tones. How to apply: Direct Application: For vibrant color effects that last up to 20 washes, apply IGORA ColorWorx directly to blonde or pre-lightened hair. * Pastel Blend: For gentle pastel tones, blend any IGORA ColorWorx shade with IGORA ColorWorx White Dilutor. Use IGORA ColorWorx to alter, accentuate, or balance any Schwarzkopf Professional shade.