Description of the Product What it is: ColorWorx Igoraca Experience the boldest color effects that last up to 20 washes* with our most potent and durable direct dyes to date. What it does: It all comes down to producing vibrant color that is incredibly adaptable. Stylists can mix IGORA ColorWorx direct dyes with any Schwarzkopf Professional color* to create customized, boosted, corrected, or neutralized shades of any Schwarzkopf Professional shade. Additional information to consider: * Color retention may be extended based on hair type and pigment concentration. ** IGORA ColorWorx direct dyes Pink and Purple should not be combined with oxidative colors.