In 'Pricing Error,' Sarah Maxwell delves into the often-misunderstood world of pricing, revealing the critical pitfalls businesses and consumers face. This insightful book meticulously explores the fundamental principles behind fair pricing, offering practical strategies to establish equitable value. Maxwell goes beyond surface-level analysis, thoroughly examining the profound and often hidden true costs associated with unjust or exploitative pricing practices. She provides a compelling argument for ethical pricing, illustrating its long-term benefits for reputation, customer loyalty, and sustainable growth, while exposing the detrimental impact of price gouging and unfair valuation. A must-read for anyone seeking to understand the economics and ethics of pricing.