In this critical work, renowned cultural critic Abdullah Al-Ghadhami analyzes the profound transformations in Saudi public discourse after the Sahwa (Awakening) period. He meticulously traces the evolution from a monolithic, singular narrative that dominated intellectual and social life to an emerging landscape of pluralism and multiplicity. Al-Ghadhami deconstructs the mechanisms of the old discourse and highlights the rise of new voices and perspectives in culture, politics, and society. This book provides essential insights into the ideological shifts shaping contemporary Saudi Arabia and the broader Arab intellectual sphere.