Go bold and daring! Presenting Color Sensational Loaded Bolds, which feature intense color and dramatic depth. Truer and crisper impact with a single stroke of coverage for all lip tones. Lasts for up to 7 days* - * With touch-ups to the top coat Resilient Superstay innovations Up to 7 Days* *With touch-ups to the top coat Lipstick Dare to take risks.