Meet Maybelline New York's latest next-level lip gloss, Maybelline Lifter Gloss Lip Gloss With Hyaluronic Acid. Moisturize lips with gloss to give them a lifted, fuller appearance. This formula improves lip contour and smooths the surface of the lips visibly with a high shine. Its XL Wand also easily and quickly changes lips with just one swipe. In a consumer test, 90% of respondents said their lips felt hydrated.