Maybelline Color Sensational Whisper Lipstick 720 Mocha Muse: Product Description Velvety, seductive gel-colored Pure color pigments floating in a gel without any weight Just a little shine Sensual, velvety, see-through color is achieved by pure color pigments suspended in an airless gel. Without the thick waxes and oils present in conventional lip color, but with a hint of sheen