Gently cleanness away dulling residue as it renews moisture and helps strengthen porous hair, protects against fading, and extends the life of color vibrancy. Helps protect against fading and extend the life of color vibrancy and improves condition of the hair while adding shine. Color Obsessed, previously known as Color Care. Keep color vibrant! Get ready for vibrant color with Color Obsessed. Now all you need to do is color outside the lines! Color Obsessed has antioxidants to protect against environmental aggressors, keeps color vibrant, provides fade protection, and provides color protection up to 32 washes. How to use: Apply to damp hair. Lather. Rinse. Follow with Color Obsessed Conditioner. In case of contact with eyes, rinse them immediately.