Synopsis L'Oréal Professionnel Silver Shampoo 300ml is a clarifying purple shampoo that adds shine, nutrients and shields hair fibers, and eliminates unwanted yellow tones in grey, white, or light blonde hair. This deep purple shampoo's neutralizing system is enhanced with anti-yellowing and magnesium to counteract unwanted tones in hair. In addition to strengthening and protecting hair fiber and increasing shine, the shampoo tones hair. At L'Oréal Professionnel, we're changing our operations to respect the limits of the planet in an effort to create a business model that is ever more sustainable and responsible. In order to reduce the amount of virgin plastic used in the production of our Serie Expert bottles, 100% recycled plastics are now given priority. The production site for the Serie Expert collection is carbon-neutral.