Are you prepared to demolish the volume rules? The waterproof Air Volume Mega Mascara from L'Oreal Paris is a new development in mega lash volume that makes lashes feel as light as air while inflating and puffing up like a hot air balloon. Volume feels as light as air, according to 84% of women! How does something like this occur? Air Volume defies gravity and volumetric laws with a new clever formula and packaging. Weightless volume and lash multiplication are produced by air whipping the waterproof Air Volume formula onto lashes. With a 24-hour wear time, this waterproof, weightless mega volume locks in for the entire day. The lash-building combination of the airy formula and double-bristle bristles is the secret to the enormous volume impact and longwear.