Revitalift Anti-Wrinkle and Firming Day cream has been reformulated by L'Oréal Paris laboratories to include more elastin, which helps to improve skin elasticity and minimize wrinkle appearance, leaving skin feeling firmer. Revitalift, enhanced with Pro-Retinol A—a cutting-edge and novel form of vitamin A—and Elastin, lessens the look of wrinkles and gives skin a visibly firmer feel. Revitalift is always an option if you don't want a permanent lift.