Kamal Naguib Abdel Malek's book offers a profound analysis of the poetry of Ahmed Fouad Negm, a towering figure in Egyptian folk literature. Negm, often celebrated for his revolutionary verses and partnership with Sheikh Imam, crafted a unique 'alternative heritage' that resonated deeply with the common people. This study meticulously examines the rhetorical brilliance and linguistic intricacies within Negm's works, revealing how his poetry served as a powerful vehicle for social commentary, political dissent, and cultural resistance. Abdel Malek elucidates the techniques Negm used to create such impactful and enduring poetry, solidifying its place as a vital part of contemporary Arab intellectual discourse. The book highlights the eloquence embedded in Negm's popular style, proving its significance beyond conventional literary boundaries.