About essie gel couture: Longwear couture color that lasts. Longwear color & gel-like shine in an easy 2-step system. The essie gel couture collection is inspired by haute couture fashion and is now available in more than 100 shades. Quick application, easy removal. About essie: Essie has been creating shades for over 30 years. Essie is chic, modern, classic and fun with fashionable shades for every season.