It prevents the formation of plaque and dental tartar, guarantees long-lasting freshness and whitens teeth too. It's also fluoride free! Made of real things. Coconut oil. Vegan Certified Certified organic anti-plaque toothpaste with natural coconut oil and zinc salt for daily tooth-care. Fluoride-free. The active ingredient zinc salt has an anti-bacterial effect, helps break down bacteria colonies on the surface of the teeth, and reduce the formation of new plaque.