Alexandra Chreiteh's "Always Coca-Cola" is a compelling novel that delves into the complex lives of young women navigating post-war Beirut. Through the lens of consumer culture, particularly the pervasive presence of Coca-Cola, the book explores themes of identity, globalization, and the struggle to forge a future amidst societal pressures. Chreiteh masterfully portrays the psychological landscapes of her characters as they confront their desires, dreams, and the stark realities of their environment. This powerful narrative offers a nuanced look at how global brands intersect with personal narratives, shaping perception and selfhood in a rapidly changing Middle East.