Al-Mahdi Elmandjra's seminal work, 'The Value of Values,' offers a penetrating critique of contemporary global civilization. This thought-provoking book delves into the erosion of essential human and cultural values in an highly materialistic world. Elmandjra, a renowned Moroccan futurologist and economist, passionately argues for the reassertion of local identities and traditional moral frameworks as a bulwark against unchecked globalization. He challenges readers to critically examine the foundations of progress and development, urging a return to ethical principles that truly enhance human dignity and societal well-being. It's an urgent call for introspection and a re-evaluation of what truly constitutes 'value' in our modern age.