Daphne Clifton's 'Commercial Franchising' offers an in-depth exploration of the franchising model. This essential guide provides entrepreneurs, potential franchisees, and franchisors with the critical knowledge needed to navigate this complex business landscape. It covers topics such as legal agreements, financial planning, site selection, marketing strategies, and operational management. Clifton uses practical examples and case studies to illustrate key concepts, helping readers understand how to build a successful franchise, evaluate opportunities effectively, and avoid common pitfalls. This book is a vital resource for anyone looking to enter or expand within the world of franchising.