In 'Playing to Win: How Strategy Really Works,' A.G. Lafley, former CEO of Procter & Gamble, and Roger Martin, dean of the Rotman School of Management, demystify the process of strategy development. This seminal work argues that true strategy is about making specific, cascading choices: where to play, how to win, what capabilities are required, and what management systems are needed. It provides a practical, repeatable framework for companies to achieve sustainable competitive advantage. Lafley and Martin share real-world examples from P&G's remarkable turnaround, illustrating how these strategic choices led to exceptional performance. The book is an essential guide for leaders seeking to build a winning strategy in any industry.