Fayrouz Karawya's "Why All This?" delves into the intricate relationship between Egyptian song, stardom, and cultural prominence. This critical narrative explores how popular music has shaped and reflected societal changes throughout different eras. Karawya, an artist herself, provides a unique perspective on the mechanisms of fame, the evolution of musical styles, and the profound impact of iconic singers on the collective consciousness. The book offers a meticulous analysis of the forces that propel certain songs and artists to enduring prominence, questioning the underlying dynamics of cultural memory and the elusive nature of artistic legacy in the Arab world. It's an essential read for anyone interested in music history, cultural studies, and the sociology of art.