In his seminal work 'Al-Balaghah: Tatawwur wa Tarikh' (Rhetoric: Evolution and History), renowned scholar Dr. Shawqi Daif presents a comprehensive chronological study of Arabic rhetoric. The book meticulously traces the origins and development of the field from the pre-Islamic era, through the Islamic caliphates, and into the modern age. Daif analyzes the evolution of key rhetorical concepts (al-Bayan, al-Ma'ani, al-Badi'), the influence of the Qur'an and ancient poetry, and the contributions of pioneering figures and schools of thought, making this an essential text for any serious student of Arabic literature and linguistics.