In this insightful book, 'Shark Tank' star Robert Herjavec shares his core principles for success in both business and life. He argues that you don't need to be ruthless or aggressive to win. Instead, Herjavec champions the power of decency, integrity, and hard work. Drawing from his personal journey from a poor immigrant to a wealthy entrepreneur, he provides practical advice on sales, negotiation, and building a fulfilling life on your own terms, proving that kindness and success can go hand in hand.