In 'Breaking Bad Habits,' renowned strategist Freek Vermeulen offers a compelling framework for businesses to challenge conventional wisdom and dismantle deeply ingrained, often detrimental, practices. This insightful book goes beyond simple habit-breaking, delving into how organizations can critically assess their operational norms, identify obsolete standards, and boldly innovate to create new industry benchmarks. Vermeulen provides actionable strategies to reinvigorate stagnant businesses, fostering a culture of continuous improvement and strategic renewal. It's an essential read for leaders and entrepreneurs aiming to disrupt the status quo, drive sustainable growth, and truly revitalize their ventures in a competitive landscape.